Odesk Google Adword Test Answer 2014

1. Which statistic does Google report on to show you how well your campaign is performing in terms of successful conversions?


c. Cost/Conversion

2. On which page of the google search results would an adword ad triggered by a keyword with an average position of 9-16 generally appear?

b. The second page


3. The Google Ad placement feature allows you to choose location on the Google content network where your ad can appear. Which of the following can be selected as ad area for the ad to appear?

c. An individual ad unit on a single page

4. Which of the following statement about campaign dates is corrects?

b. By default Adwords pre-sets the campaign start date with today’s date.

5. In an adwords ad, how many characters is the display URL limited to?

c. 35

6. What does the “Conversions (many-per-click)” value represent?

c. Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click

7.     
Is it possible to set a maximum CPC (cost per click) at the Ad group level?

a. Yes

8. Which of the following is not a part of the “tools and Analysis” Feature of Google AdWords

e. Google AdSence

9. Keyword option determine which Google searches can trigger your ads to appear. Which of the following search could trigger an ad for the keyword “Online course” using Exact Match Settings?

c. Online Course

10. Which of the following statements with regard to AdWords settings are correct?

c. Targeting smaller regions through ads results in fewer impressions.

11. What happens when you turn on frequency capping for a campaign?

c. It limits the number of times your ads appear to the same unique user on the content network.


12. If your keyword is “reading books” and you would like to ban the ad from people looking for downloadable books, how would you keyowrd be submitted to AdWords?

a. Reading books –downloadable

13. Which factors are directly impacted by increasing the Adwords ad budget?

Ad Impressions, Clicks on the Ad(A, B)

14. If your Adword ad attracts a higher CTR (Clickthrough rate) it will lead to an improved ad position.

a. True

15. What is the primary reason for increasing the CPC (cost per click)?

c. to increase ad position

16. At which of the following levels may a daily budget be set?

b. Campaign

17. A CPM pricing model means advertisers pay for impressions received.

a. true

18. Negative keywords cannot be applied to a whole ad group?

b. False

19. Which of the following statements about the Adwords Ad variations feature are correct?

d. ad variations are multiple versions of an ad for a single product or service


20. Which of the following statement about campaign dates is corrects?

b. By default Adwords pre-sets the campaign start date with today’s date.


21. why is the actual cost-per-click (CPC) sometimes less than the CPC you have specified for a keyword?

c. because adwords gives you the lowest possible price in order for you to maintain your ads position

22. This question is based upon the figure shown below

In the above ad, how can you make visitors reach harlosscentral.com/signup?

c. By changing the destination URL to hairlosscentral.com/signup


23. What is the maximum duration for which a change history report can be generated by using the reporting and tools feature?

b. last 2 years

 24.  State whether true of false.

If you run out of characters in your AdWords ad, the display URL field can be used as another line of ad text.

b. False


25. Keyword matching options determine which Google searches can trigger your ads to appear. Which of the following searches could trigger an ad for the keyword “online course” using Broad Match settings?

ecourse, Cheap online course(C, D)


26. Which of the following statements about Adwords Ad Scheduling are correct?

a. It allows you to control the days on which ads should appear, It allows you to control the time at which ads should appear. (A, B)

27. Your maximum CPC (cost per click) is $0.70. If your ad receies two clicks, one costing $0.10 and the other costing $0.60, what would your average CPC for those clicks be?

    
b. $0.35

28. which of the following statements about campaign negative keywords are correct?

b. the use of negative keywords reduces your CPC (Cost per click)

29.  What is the AdWord related team for the following?
“The total number of unique users who will be served your ad over a specific period of time”

 d. Reach

30. Which of the following statements about Ad rotation in Google Adwords is correct?

a. rotation is always done evenly and all rotated ads within a campaign get equal exposure.

31. Which of the following will NOT happen if the view-through conversion window is set to 14 days in the Google AdWords account?

d. The view-through conversions that occur before 14 days will be discarded.


32. Is it possible to set a maximum CPC (cost per click) at the Ad group level?

a. Yes

33. Is it possible for you to limit the number of impressions you will allow pre month for a particular campaign?

a. Yes


34. Given that the cost for the bid is kept constant a keyword’s Quality Score for Google and the search network is directly proportional to its ad position.

a. True


35. with regard to adwords, what is a placement?

c. any website or other ad position on the google content network where you would like to see your ads appear

36. The term for the number of impressions an ad has accrued in relation to the rest of the active ads within the same ad group is:

 b. Ad Served Percentage (%)