1. Which budget delivery option is most appropriate for an advertiser who wants AdWords to
distribute ads evenly throughout the day?
2. On the Display Network, all keywords are considered broad match only. This means that you
don't need to:
a) include plurals, misspellings, and other variants of your keywords.
b) include negative keywords to refine your placement.
c) include location targeting to narrow the reach of your ads.
d) manage your keyword performance at the ad group level.
3. Which are the required components of an ad group running on the Search Network?
a) Frequency capping, daily budget, ad scheduling
b) Text ad, keywords, default bid
c) Default bid, position preference, placements
d) Placements, keywords, network targeting
4. What happens as a result of a search campaign consistently meeting its daily budget?
a) Higher average cost-per-clicks (CPCs)
b) Fewer sites targeted at once
c) Accelerated ad delivery
d) Missed potential ad impressions
5. Which best describes the "Optimize" ad rotation setting in AdWords?
a) The "Optimize" ad rotation setting allows a campaign to automatically shows the most
relevant display URL for each ad.
b) The "Optimize" ad rotation setting allows the AdWords system to automatically shows the
better performing ads more often.
c) The "Optimize" ad rotation setting allows your campaign to show ads more often, which can
d) The "Optimize" ad rotation setting allows two of the ads from the ad group to show to a
user on the same page.
6. What best describes Enhanced Cost-Per-Click (ECPC)?
a) ECPC is the discount applied to your Max CPC to determine actual CPC.
b) ECPC is a Quality Score boost for advertisers using ad extensions.
c) ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more
likely to result in a conversion.
d) ECPC is a separate bid set for ad groups using the Conversion Optimizer.
7. Which method would be recommended for an advertiser who is trying to increase the Quality
Score of a low-performing keyword?
a) Repeat the keyword as many times as possible in the ad text.
b) Modify the ad associated with that keyword to direct to a highly-relevant landing page.
c) Delete the keyword and add the keyword to the campaign again.
d) Increase the daily budget for the campaign in which the keyword is located.
8. Quality Score and Ad Rank are calculated:
a) Every time you change your CPCs within your account.
b) A few times a day, based on your ad scheduling settings.
c) Every time your ad is eligible to serve on a Display Network page.
d) Every time someone does a search that triggers your ad.
9. An advertiser wants to achieve the top position in paid search results. Which
recommendations would improve the likelihood of top ad position?
a) Decrease cost-per-click (CPC) and decrease daily budget
b) Decrease cost-per-click (CPC) and increase daily budget
c) Improve Quality Score and decrease cost-per-click (CPC)
d) Improve Quality Score and increase cost-per-click (CPC)
10. A My Client Center (MCC) account manager wants to grant Standard Access to a linked
client. Before making this change, the account manager should consider that Standard Access
a) see average cost-per-click (CPC) costs.
b) change the access levels of other users.
c) delete the account.
d) invite others to access the account.
11. Adding placements to an ad group:
a) improves the Quality Score on Google.
b) improves the Quality Score for search.
c) does not affect the Quality Score for search.
d) negatively affects the Quality Score for search.
12. How do managed placements on the Display Network work?
a) Advertisers manually select the desired sites on which their ads may appear.
b) Advertisers can guarantee placement on prominent and popular sites.
c) Keywords are used to place ads next to content that matches the ad.
d) Appropriate sites are automatically chosen for the advertiser by the Google AdWords
13. When optimizing your campaign, you can get ideas for negative keyword and placement
exclusions lists through which AdWords tool?
a) Ad experiments
b) Keyword aggregator
c) List suggestor
d) Placement performance report
14. Which is a benefit of search advertising with Google AdWords?
a) Ability to view competitors' bids for keywords
b) Better position in natural search results
c) Extended reach to search partners
d) Ability to pay for specific placement in top ad positions
15. What is the impact of poor landing page quality on an ad group?
a) The entire campaign will be paused.
b) The keywords in the ad group will have a lower Quality Score.
c) The keywords in the ad group will be paused.
d) The ads in the ad group will be disapproved due to low Quality Score.
16. Which line of ad text would be disapproved based on Google's advertising policies?
a) Best deals - click here
b) Want fast results?
c) Fast, easy, effective
d) Free shipping
17. When resetting a password in AdWords, what should a user keep in mind?
a) The password will need to be reset separately on other Google products that share the
Google Account log-in.
b) The new password is now required to access all other Google products with the affected
Google Account log-in.
c) The new password will work for AdWords and the old password will work for other Google
d)The user will need to enable 2-factor authentication in order to access their account from
18. Ad groups should be used to:
a) manage your daily budget according to which keywords are a priority.
b) organize your ads by a common theme, such as the types of products or services you want
c) control the specific sites that your ad will be targeted to on the Google Display
d) control delivery of your ads so that they appear only to users in a specific geographic
19. Which is one characteristic of the "Accelerated" delivery method?
a) Ads are shown above the search results as well as to the right of the search results.
b) Ads are shown as frequently as possible until the budget is exhausted.
c) Ads are shown when users search on relevant variations of keywords in the campaign.
d) Ads are only shown when there is a higher likelihood that users will click on them.
20. Which is an example of a consideration an advertiser should make when establishing
AdWords advertising goals?
a) Website load time
b) Payment options available
c) Target market
d) Competitors' cost-per-clicks (CPCs)
22. If your campaign is opted into show ads on the Google Display Network, and your Display
Network ads have a lower CTR than your existing search ads - how will this impact the
quality score of your search campaign?
a) None of these options is correct.
b) Your quality score will be adjusted to reflect the average CTR of both your search and
display network campaign performance.
c) Your ad performance on the Display Network does not affect your rank for search ads, so a
lower CTR on the Display Network doesn't affect the Quality Score of your ads for search.
d) Your daily budget will be adjusted to account for a drop in CTR, and an increase in the
CPCs needed to maintain the existing Ad Rank of your search campaigns.
23. Advertising on TV, print, and radio typically requires a predetermined budget. What key
differences enable some online advertising campaigns to invest with more flexibility without
a predetermined budget in mind?
a) Online campaigns are highly measurable and can often automate a positive ROI. It can be
strategic to capture all traffic without a predetermined budget as long as ROI is positive.
b) AdWords budgets can only be set once annually and require a fixed commitment.
c) Budgets cannot be applied to online campaigns due to constant changes in traffic.
d) Online campaigns generate clicks, whereas other channels generate exposure.
24.Which formula represents how Ad Rank is determined on Google search?
Popularity of the website being advertised
a) Maximum cost-per-click (CPC)
b) multiplied by Quality Score
c) Historic average position of each ad
d) How much an advertiser is willing to spend each day
25. To determine which ad language to target to a user, the AdWords system refers to that
a) home country's language.
b) operating system language.
c) Chrome browser setting.
d) Google interface language setting.
26. You are focused on reaching viewers with video content, and are looking to pay only when
a user views your ad (CPV model). Which form of AdWords video advertising would be most
a) CPM Video ad formats
b) YouTube homepage ads
c) TrueView video formats
d) Click-to-Play video ad formats
27. You're managing a campaign where budget is unlimited as long as ROI is positive, but
something still limits how much you're able to effectively invest. What is it? Choose the
most closely related answer.
a) The number of websites on the internet.
b) The number of tracking codes installed on your website.
c) Whether your payment method is credit or debit.
d) The volume of traffic available for the keywords you're targeting.
28. An advertiser adds negative keywords to an ad group within a search campaign. This means
that the ad will not show if the negative keywords:
a) appear in a user's search query.
b) also appear in the ad text.
c) have low maximum cost-per-click (CPC) bids.
d) appear in another campaign within the account.
29. Grouping similar keywords together in an ad group will:
a) allow an advertiser to create ads relevant to those keywords.
b) ensure that the ads and keywords in that ad group are approved.
c) allow an advertiser to use only broad match keywords.
d) keep an advertiser's average cost-per-click (CPC) within a narrow range.
30. When sitelinks are set at both the campaign and ad group level, which will be displayed?
a) Sitelinks with the highest ad rank.
b) Sitelinks at the ad group level.
c) Sitelinks from both the campaign and ad group.
d) Sitelinks related to the query searched.
31. What happens when an advertiser sets a daily budget lower than the recommended amount,
using the "Standard" delivery method?
a) Ads will never show when a user searches on the advertiser's keywords.
b) Ads will show when a user searches on the advertiser's keywords, but the ad's rank will
c) Ads will not show every time a user searches on the advertiser's keywords.
d) Ads will show each time a user searches on the advertiser's keywords, but only during
specified time periods.
32. With social extensions, how are +1's calculated for your ad and Google+ page?
a) Only +1's from your ads are calculated, your Google+ page is considered a separate
b) Any +1 on your ad applies to your Google+ Page as well. All +1's from your Google+ Page
are also applied to your AdWords ads.
c) Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on
your quality score or Ad Rank.
d) Only +1's from your Google+ page are showing in the count that is visible on your ad.
33. By adding managed placements to a Display Network campaign - you can show your ad:
on specific webpages, online videos, games, RSS feeds, and mobile sites and apps that you
on Google owned and operated properties such as Gmail and Google News - that have relevant
content for your keywords.
on webpages where a contextual targeting algorithm identified that is a match between your
keywords and a publisher's content.
on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI .
34. A primary benefit of location targeting is that advertisers can:
a) choose to only target websites based in a specific region or territory.
b) choose to target a specific Google domain.
c) target any combination of countries, territories, and regions.
d) target specific users who have already visited their site.
35. An advertiser is focused primarily on direct response, as opposed to branding. The
advertiser should delete keywords from a search campaign if the keywords:
a) generate many impressions and very few conversions.
b) contain more than two words in the phrase.
c) contain words that are duplicated in a display campaign.
d) generate many clicks and conversions.
36. Which is a factor that Google uses to target ads to users based on physical location?
a) Internet Protocol (IP) address
b) Language preferences
c) Telephone number
d) Operating system
37. Higher Quality Scores typically lead to:
a) faster delivery of daily budget.
b) less overall impressions.
c) higher costs and lower ad positions.
d) lower costs and better ad positions.
38. If the cost-per-thousand impressions (CPM) option is not available for a campaign, the
most likely reason is that the campaign:
a) is only opted into Google search and the Search Network.
b) has used CPM pricing before.
c) is only opted into the Google Display Network.
d) has never used CPM pricing before.
39. Which formula does Google use to rank keyword-targeted ads on Google search?
a) (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
b) (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
c) Maximum cost-per-click (CPC) bid x Quality Score
d) Maximum cost-per-click (CPC) bid only
40. Why should you avoid adding duplicate keywords across ad groups?
a) None of these options are correct
b) Identical keywords are not allowed in AdWords and your ads will be disapproved.
c) Identical keywords will compete against each other, and because both ads may serve - it
may increase your CPCs.
d) Identical keywords compete against each other, and the better-performing keyword triggers
41. When setting up an AdWords account, choose your currency and permanent time zone
a) by default, ads are only served in the same time zones as indicated in your account.
b) ads are only served in countries using the same currency as your account.
c) these cannot be changed once you've set up your account.
d) time zone and currency will impact ad position.
42. What is a benefit of online advertising with Google AdWords?
a) Ads can include up to 50 characters for the first three lines of ad text.
b) Advertisers can pay to place their websites in the natural search results.
c) Advertisers can identify the Internet Protocol (IP) address of users who are searching
d) Ads are displayed to users who are searching for a particular product or service.
43. Your ad is live on Google search, and you want to continue to check it over time to see
if it is still running. Why is it advised that you use the Ad Preview and Diagnosis tool,
instead of doing searches to find your ad on Google.com?
a) None of these options are correct
b) By performing searches that trigger your ad, you are inflating the amount of predicted
impressions on the search keywords, which may impact your organic search ranking.
c) By performing searches that trigger your ad, you'll automatically be charged for the
impressions and may use all of your daily budget too quickly.
d) By performing searches that trigger your ad, you'll rack up impressions without clicks,
which can lower your clickthrough rate and prevent your ad from appearing as often as it
44. Suppose you've created an ad group to advertise gourmet chocolate, and it includes
keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular
campaign into the Google Display Network, what type of targeting would automatically
be used to determine where your ads might show?
a) Managed placements would be used to target specific sites you had selected as being
important to your client.
b) Automatic placements would be used to contextually target sites that share the same
themes as the keywords within your campaign.
c) Remarketing would be used to automatically target users who had previously visited sites
that related to your keywords.
d) Topic targeting would be used to target all pages about chocolate, regardless of whether
your exact keywords appear on the page.
45. It is beneficial to create multiple ad groups in order to:
a) set different budgets for each ad group.
b) pause specific keywords if they're not performing well.
c) opt specific ad groups into various Google networks.
d) break up keywords and ads into related themes.
46. Which is a benefit of Manager Defined Spend (MDS)?
a) Payment flexibility for accounts currently on prepay billing
b) Automatic bidding adjustments for Conversion Optimizer users
c) Control over managed account budgets for My Client Center (MCC) account-users
d) Advanced permissions control for billing preferences in multi-user accounts
47. Which is a best practice for creating effective ad text?
a) Use the same ad text for every ad in the ad group.
b) Include prices, promotions, and exclusives
c) Use multiple exclamation points to grab attention.
d) Use a home page for every URL.
48. If your ad serving option is set to "optimize" and there are multiple variations of your
text ads within the same ad group, AdWords will:
a) automatically lower your bids according to your CPA goal.
b) automatically serve the ad with the highest maximum CPC the most often.
c) automatically increase your quality score based on the average CTR of the ad group.
d) automatically try to show the best performing ad more often.
49. You are starting a new campaign with the goals of achieving positive ROI and extending
to all profitable traffic. How can the AdWords average daily budget setting help when
a) It can help aim for a desired average position during testing.
b) It can help direct traffic to different landing pages to discover which performs best.
c) It can help limit your costs and exposure while profitability is achieved.
d) It can help limit exposure to only the geographical areas you support.
50. In the case of a placement targeted ad on the Google Display Network, the Quality Score
portion of calculating Ad Rank is based on:
a) the maximum CPC of the keyword that triggered an ad.
b) the quality of your landing page.
c) your daily budget.
d) the quality of your image.
51. You've been targeting the entire United States in your scuba diving equipment ad
campaign, but you you know that much of the scuba equipment that is sold is to customers in
Hawaii. What would be the most efficient way to optimize your campaign and measure the
impact of an optimization?
a) You adjust your ad scheduling so that your campaign is only showing during business hours
for the time zone that Hawaii is in.
b) You delete all of the keywords that have not been performing well, and start over with a
new set of keywords and campaigns that uses location targeting to show only to users in
c) You add the keywords "Hawaii" to all of your ad groups, so that you ad will stop serving
on searches that are not specific to Hawaii.
d) You create a separate campaign targeting only Hawaii so you can easily see how your
campaign performs in that state, and adjust your budget.
52. It is important to identify special offers like "free shipping" before building an
AdWords campaign in order to:
a) create compelling ad text.
b) secure an effective daily budget.
c) choose effective CPC bids.
d) choose effective language targeting.
53. An advertiser creates a new search campaign with the goal of driving traffic to a new
website. The advertiser wants to spend very little time setting and managing individual
keyword bids. Which is the best bidding option for this advertiser?
a) Cost-per-thousand impressions (CPM)
b) Automatic cost-per-click (CPC)
c) Manual cost-per-click (CPC)
d) Cost-per-acquisition (CPA)
54. A lower CPA does not necessarily indicate higher profit. Why?
a) A lower CPA may be due to changes in network distribution.
b) A lower CPA may be due to changes in CPC bidding.
c) A lower CPA may also have lower sales volume, reducing overall profit.
d) A lower CPA may be due to additions in negative keywords.
55. Someone using the Google Russian search domain (Google.ru) changes the language to
English on the "preferences" page. This user may see ads targeted to:
a) English speakers in Russia.
b) English speakers in the United States.
c) Russian speakers in the Czech Republic.
d) Russian speakers in Germany.
56. When a campaign is showing as "Pending" within AdWords, it is:
a) Inactive because your prepaid account balance has run out.
b) Inactive because it's past its scheduled end date.
c) Inactive but scheduled to begin at a future date.
d) Active, but showing ads only occasionally due to budget constraints.
57. Jim's restaurant is launching a new campaign and would like greater exposure on mobile
devices to attract users on the go. How can this be done?
a) Create a dedicated campaign for each mobile device targeted.
b) Enable a bid adjustment to bid less aggressively on mobile devices.
c) Enable a bid adjustment to bid more aggressively on mobile devices.
d) Use the same bids across all devices.
58. The main goal of automatic cost-per-click (CPC) bidding is to:
a) generate as many conversions as possible within an advertiser's target budget.
b) generate as many clicks as possible within an advertiser's target budget.
c) achieve the target average CPC specified by the advertiser.
d) achieve the target ad position specified by the advertiser.
59. A benefit of My Client Center (MCC) is the:
a) ability to edit campaign settings across multiple accounts simultaneously.
b) increased Quality Score enjoyed on shared keywords.
c) ability to link multiple accounts with Google Analytics.
d) dashboard that provides summaries of statistics for all client accounts.
60. What should an advertiser use to organize ad groups?
a) Maximum cost-per-click (CPC)
b) Number of words per keyword
c) Common themes
d) Location targeting
61. Which potential factor does Google use to calculate a search campaign's recommended
62. Advertisers on Google search accrue cost in AdWords when:
a) users click on their ads.
b) they register a conversion using Conversion Tracking.
c) the user completes a purchase.
d) their ads appear on the Google search page.
63. Which is a benefit of AdWords for search marketing?
a) Collect contact information automatically from potential customers.
b) Understand how customers navigate websites.
c) Increase position in organic search results.
d) Acquire potential qualified customers.
64. Which can be controlled at the ad-group level of an AdWords account?
b) Geographic targeting
c) End dates
d) Daily budget
65. An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding.
Which factor should be most important for this advertiser when keyword bids are decided?
a) The cost of the bid
b) The profit derived from a paid click
c) The Quality Score of the keyword
d) The bids of the next closest competitor
66. An advertiser who decides to edit the location targeting of an ad can do this at the:
a) campaign level.
b) ad group level.
c) keyword level.
d) account level.
67. An online retail company is based in the United States but ships to customers all over
the world. If this company wants to serve Spanish language ads to Spanish-speaking users,
which targeting option should be refined?
a) Regional targeting
b) Demographic targeting
c) Ad scheduling
d) Language targeting
68. A My Client Center (MCC) account functions primarily as:
a) an umbrella account that allows for access to individual accounts with a single log-in.
b) a bid management system for AdWords clients managed by resellers and agencies.
c) a dashboard that allows clients view-only access to AdWords reports.
d) a separate AdWords account with its own keywords and campaigns.
69. What type of bidding method is used to manage Image ads on the Google Display Network?
a) CPM and/or CPC
b) CPM only
d) CPC only
70. The Opportunities tab with AdWords can be used to:
a) Create and edit campaigns, ads, keywords, and campaign settings
b) Find keyword, bid, and budget ideas that can help improve your campaign performance
c) Find account reporting tools that'll help you manage your daily budget
d) See an overview of how your campaigns are performing
71. How often does the AdWords system run an auction to decide which ads to show on the
Google search page?
a) Every time a new advertiser adds a keyword to an account
b) Once every 24 hours for a given keyword
c) Every time a user enters a search query
d) Once every two hours for a given keyword
72. You can use the Display Planner to:
a) see potential webpages where your ad can appear based on your keywords.
b) see which images and text ads within your campaign are performing best on the specific
websites you are targeting.
c) manage CPC bids for contextual campaigns within your account.
d) run a report to determine which keywords are most likely to convert based on the past 30
-days of your campaign.
73 .According to ad policies, what types of words, phrases, or characters can not be
included in an AdWords text ad?
a) Ads can't use call-to-action phrases such as "click here", or "See this site."
b) Ads can't use exclamation points (!) or question marks (?).
c) All of these answers are correct.
d) Ads can not contain words that are not directly related to the keyword that the ad is
74. In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to
compete with each other in the same auction on the Google Display Network, the AdWords
system converts the CPC ad's bid to:
a) an effective CPM conversion.
b) an effective CPM.
c) a CPM conversion.
d) a CPM.
75. Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could
your ad be disapproved according to AdWords policies?
a) Ads can not contain that amount of characters.
b) Ads can not contain exclamation points (!).
c) Ads can not contain the phrase "See more!"
d) Ads can not simulate email inbox notifications or fake "friend/crush" requests.
76. An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate
a) Add more relevant keywords to the ad group.
b) Assign unique keyword URLs to each keyword.
c) Add negative keywords to the ad group.
d) Evaluate the site design for improvements.
77. Which AdWords settings are specified at the account level?
a) Location targeting, cost-per-click (CPC) bids, and match types
b) A unique email address, a password, and billing information
c) A daily budget and a set of keywords and placements
d) Network distribution preferences and a set of keywords
78. A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as
the preferred Google interface language. In order to target this particular user, which
campaign language setting should an advertiser use?
79. By monitoring ad campaign performance, an advertiser may obtain the information needed
a) compare campaign performance to that of individual competitors.
b) determine if campaigns are meeting overall marketing and conversion goals.
c) create additional AdWords accounts for low-performing keywords.
d) create duplicate ad groups with identical keywords and different ad variations.
80. If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid
is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to
show your ad - assuming your ad is similar in all other aspects?
81. The maximum cost-per-click (CPC) bid is the:
a) amount an advertiser must pay to outbid competitors.
b) most an advertiser is willing to pay for each click on an ad.
c) actual amount an advertiser pays for each click on an ad.
d) amount an advertiser is required to pay to achieve top ad position.
82. A keyword with a very low clickthrough rate (CTR) will usually receive:
a) more impressions on the Google Display Network.
b) impressions only on the Google Search Network.
c) a low Quality Score on the Google Search Network.
d) a low average cost-per-click (CPC) on Google search.
83. Negative keywords can help advertisers refine the targeting of their ads, and
a) the clickthrough rate (CTR) of their ads.
b) their campaigns' daily budget recommendations.
c) the amount of impressions served.
d) the number of relevant Display Network placements.
84. Which best describes keyword contextual targeting?
a) Ads are targeted to groups of websites based on their site categories.
b) Ads are targeted only to websites related to specific businesses.
c) Themes of selected placements determine related websites where ads will appear.
d) Themes of keywords are matched to relevant content on websites where ads will appear.
85. Location extensions can:
a) help reduce your CPC bids depending on the location of a user.
b) help exclude locations where you do not have available stores.
c) help show product information in a visual manner within your ad unit.
d) help nearby consumers find or call your nearest storefront.
86. Quality Score on Google search is evaluated:
a) every time someone does a search that triggers your ad.
b) None of these answers is correct.
c) every 24 hours.
d) every 48 hours.
87. An advertiser creates a new ad group in a campaign that is set to run on all relevant
sites across the Google Display Network. If both keywords and placements are added to the ad
group, they would work together to:
a) restrict the ads to specific sites and show them only when the content of a that site's
page is relevant to the keywords.
b) determine the target return on investment (ROI) for a given ad group.
c) impact search results and cost-per-click (CPC) on the Google Display Network.
d) impact the time of day that the ads are eligible to show.
88. If an advertiser improves the Quality Score of a keyword, this keyword may:
a) automatically reset its match type to Broad.
b) earn the ad a higher average position.
c) receive fewer impressions on the Search Network.
d) be more likely to appear in bold when displayed in an ad.
89. Amy, a new account manager at Bob's agency, will be working with three specific accounts
underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her
access to only those accounts?
a) Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts
she needs to see.
b) Combine the campaigns from each account into a single AdWords account. Grant Amy access
to that single account so she can manage all campaigns from one place.
c) Set up direct login emails to each of the three accounts, so Amy will log in to each
account individually without gaining access to the other accounts linked to the MCC.
d) Create a new MCC account linked to the original MCC account, and then move the three
accounts into that MCC. Grant Amy access to that sub-MCC only.
90. An advertiser wants to allocate additional budget to advertising a new product line. In
order to accomplish this goal, the advertiser should create:
a) an ad group specific to the product line with targeted ad text.
b) additional text ads that specifically feature the product line.
c) an ad group specific to the product line with a higher daily budget.
d) a campaign with a separate daily budget specific to the product line.