Advertising Fundamentals

1. Which budget delivery option is most appropriate for an advertiser who wants AdWords to

distribute ads evenly throughout the day?
a) Accelerated
b) Scheduled
c) Standard
d) Optimized

2. On the Display Network, all keywords are considered broad match only. This means that you

don't need to:

a) include plurals, misspellings, and other variants of your keywords.
b) include negative keywords to refine your placement.
c) include location targeting to narrow the reach of your ads.
d) manage your keyword performance at the ad group level.

3. Which are the required components of an ad group running on the Search Network?

a) Frequency capping, daily budget, ad scheduling
b) Text ad, keywords, default bid
c) Default bid, position preference, placements
d) Placements, keywords, network targeting


4. What happens as a result of a search campaign consistently meeting its daily budget?
a) Higher average cost-per-clicks (CPCs)
b) Fewer sites targeted at once
c) Accelerated ad delivery
d) Missed potential ad impressions

5. Which best describes the "Optimize" ad rotation setting in AdWords?

a) The "Optimize" ad rotation setting allows a campaign to automatically shows the most

relevant display URL for each ad.
b) The "Optimize" ad rotation setting allows the AdWords system to automatically shows the

better performing ads more often.
c) The "Optimize" ad rotation setting allows your campaign to show ads more often, which can

increase impressions.
d) The "Optimize" ad rotation setting allows two of the ads from the ad group to show to a

user on the same page.

6. What best describes Enhanced Cost-Per-Click (ECPC)?

a) ECPC is the discount applied to your Max CPC to determine actual CPC.
b) ECPC is a Quality Score boost for advertisers using ad extensions.
c) ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more 

   likely to result in a conversion.
d) ECPC is a separate bid set for ad groups using the Conversion Optimizer.


7. Which method would be recommended for an advertiser who is trying to increase the Quality

Score of a low-performing keyword?

a) Repeat the keyword as many times as possible in the ad text.
b) Modify the ad associated with that keyword to direct to a highly-relevant landing page.

c) Delete the keyword and add the keyword to the campaign again.
d) Increase the daily budget for the campaign in which the keyword is located.

8. Quality Score and Ad Rank are calculated:

a) Every time you change your CPCs within your account.
b) A few times a day, based on your ad scheduling settings.
c) Every time your ad is eligible to serve on a Display Network page.
d) Every time someone does a search that triggers your ad.

9. An advertiser wants to achieve the top position in paid search results. Which

recommendations would improve the likelihood of top ad position?

a) Decrease cost-per-click (CPC) and decrease daily budget
b) Decrease cost-per-click (CPC) and increase daily budget
c) Improve Quality Score and decrease cost-per-click (CPC)
d) Improve Quality Score and increase cost-per-click (CPC)


10. A My Client Center (MCC) account manager wants to grant Standard Access to a linked

client. Before making this change, the account manager should consider that Standard Access

users can:

a) see average cost-per-click (CPC) costs.
b) change the access levels of other users.
c) delete the account.
d) invite others to access the account.

11. Adding placements to an ad group:

a) improves the Quality Score on Google.
b) improves the Quality Score for search.
c) does not affect the Quality Score for search.
d) negatively affects the Quality Score for search.


12. How do managed placements on the Display Network work?
a) Advertisers manually select the desired sites on which their ads may appear.
b) Advertisers can guarantee placement on prominent and popular sites.
c) Keywords are used to place ads next to content that matches the ad.
d) Appropriate sites are automatically chosen for the advertiser by the Google AdWords

system.

13. When optimizing your campaign, you can get ideas for negative keyword and placement

exclusions lists through which AdWords tool?
a) Ad experiments
b) Keyword aggregator
c) List suggestor
d) Placement performance report

14. Which is a benefit of search advertising with Google AdWords?

a) Ability to view competitors' bids for keywords
b) Better position in natural search results
c) Extended reach to search partners
d) Ability to pay for specific placement in top ad positions


15. What is the impact of poor landing page quality on an ad group?

a) The entire campaign will be paused.
b) The keywords in the ad group will have a lower Quality Score.
c) The keywords in the ad group will be paused.
d) The ads in the ad group will be disapproved due to low Quality Score.

16. Which line of ad text would be disapproved based on Google's advertising policies?

a) Best deals - click here
b) Want fast results?
c) Fast, easy, effective
d) Free shipping

17. When resetting a password in AdWords, what should a user keep in mind?

a) The password will need to be reset separately on other Google products that share the

Google Account log-in.
b) The new password is now required to access all other Google products with the affected

Google Account log-in.
c) The new password will work for AdWords and the old password will work for other Google

products.
d)The user will need to enable 2-factor authentication in order to access their account from

any location.

18. Ad groups should be used to:

a) manage your daily budget according to which keywords are a priority.

b) organize your ads by a common theme, such as the types of products or services you want

to advertise.

c) control the specific sites that your ad will be targeted to on the Google Display

Network.

d) control delivery of your ads so that they appear only to users in a specific geographic

location.


19. Which is one characteristic of the "Accelerated" delivery method?

a) Ads are shown above the search results as well as to the right of the search results.
b) Ads are shown as frequently as possible until the budget is exhausted.
c) Ads are shown when users search on relevant variations of keywords in the campaign.
d) Ads are only shown when there is a higher likelihood that users will click on them.


20. Which is an example of a consideration an advertiser should make when establishing

AdWords advertising goals?
a) Website load time
b) Payment options available
c) Target market
d) Competitors' cost-per-clicks (CPCs)


22. If your campaign is opted into show ads on the Google Display Network, and your Display

Network ads have a lower CTR than your existing search ads - how will this impact the

quality score of your search campaign?

a) None of these options is correct.

b) Your quality score will be adjusted to reflect the average CTR of both your search and

display network campaign performance.

c) Your ad performance on the Display Network does not affect your rank for search ads, so a

lower CTR on the Display Network doesn't affect the Quality Score of your ads for search.

d) Your daily budget will be adjusted to account for a drop in CTR, and an increase in the

CPCs needed to maintain the existing Ad Rank of your search campaigns.



23. Advertising on TV, print, and radio typically requires a predetermined budget. What key

differences enable some online advertising campaigns to invest with more flexibility without

a predetermined budget in mind?

a) Online campaigns are highly measurable and can often automate a positive ROI. It can be

strategic to capture all traffic without a predetermined budget as long as ROI is positive.

b) AdWords budgets can only be set once annually and require a fixed commitment.

c) Budgets cannot be applied to online campaigns due to constant changes in traffic.

d) Online campaigns generate clicks, whereas other channels generate exposure.



24.Which formula represents how Ad Rank is determined on Google search?
Popularity of the website being advertised

a) Maximum cost-per-click (CPC)

b) multiplied by Quality Score

c) Historic average position of each ad

d) How much an advertiser is willing to spend each day


25. To determine which ad language to target to a user, the AdWords system refers to that

user's:

a) home country's language.
b) operating system language.
c) Chrome browser setting.
d) Google interface language setting.


26. You are focused on reaching viewers with video content, and are looking to pay only when

a user views your ad (CPV model). Which form of AdWords video advertising would be most

appropriate?

a) CPM Video ad formats
b) YouTube homepage ads
c) TrueView video formats
d) Click-to-Play video ad formats


27. You're managing a campaign where budget is unlimited as long as ROI is positive, but

something still limits how much you're able to effectively invest. What is it? Choose the

most closely related answer.

a) The number of websites on the internet.
b) The number of tracking codes installed on your website.
c) Whether your payment method is credit or debit.
d) The volume of traffic available for the keywords you're targeting.

28. An advertiser adds negative keywords to an ad group within a search campaign. This means

that the ad will not show if the negative keywords:

a) appear in a user's search query.
b) also appear in the ad text.
c) have low maximum cost-per-click (CPC) bids.
d) appear in another campaign within the account.

29. Grouping similar keywords together in an ad group will:

a) allow an advertiser to create ads relevant to those keywords.
b) ensure that the ads and keywords in that ad group are approved.
c) allow an advertiser to use only broad match keywords.
d) keep an advertiser's average cost-per-click (CPC) within a narrow range.

30. When sitelinks are set at both the campaign and ad group level, which will be displayed?

a) Sitelinks with the highest ad rank.
b) Sitelinks at the ad group level.
c) Sitelinks from both the campaign and ad group.
d) Sitelinks related to the query searched.

31. What happens when an advertiser sets a daily budget lower than the recommended amount,

using the "Standard" delivery method?

a) Ads will never show when a user searches on the advertiser's keywords.
b) Ads will show when a user searches on the advertiser's keywords, but the ad's rank will

be reduced.
c) Ads will not show every time a user searches on the advertiser's keywords.
d) Ads will show each time a user searches on the advertiser's keywords, but only during

specified time periods.

32. With social extensions, how are +1's calculated for your ad and Google+ page?

a) Only +1's from your ads are calculated, your Google+ page is considered a separate

campaign.
b) Any +1 on your ad applies to your Google+ Page as well. All +1's from your Google+ Page

are also applied to your AdWords ads.

c) Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on

your quality score or Ad Rank.

d) Only +1's from your Google+ page are showing in the count that is visible on your ad.



33. By adding managed placements to a Display Network campaign - you can show your ad:

on specific webpages, online videos, games, RSS feeds, and mobile sites and apps that you

select.

on Google owned and operated properties such as Gmail and Google News - that have relevant

content for your keywords.

on webpages where a contextual targeting algorithm identified that is a match between your

keywords and a publisher's content.

on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI .


34. A primary benefit of location targeting is that advertisers can:

a) choose to only target websites based in a specific region or territory.
b) choose to target a specific Google domain.
c) target any combination of countries, territories, and regions.
d) target specific users who have already visited their site.


35. An advertiser is focused primarily on direct response, as opposed to branding. The

advertiser should delete keywords from a search campaign if the keywords:

a) generate many impressions and very few conversions.
b) contain more than two words in the phrase.
c) contain words that are duplicated in a display campaign.
d) generate many clicks and conversions.


36. Which is a factor that Google uses to target ads to users based on physical location?

a) Internet Protocol (IP) address
b) Language preferences
c) Telephone number
d) Operating system

37. Higher Quality Scores typically lead to:

a) faster delivery of daily budget.
b) less overall impressions.
c) higher costs and lower ad positions.
d) lower costs and better ad positions.

38. If the cost-per-thousand impressions (CPM) option is not available for a campaign, the

most likely reason is that the campaign:

a) is only opted into Google search and the Search Network.
b) has used CPM pricing before.
c) is only opted into the Google Display Network.
d) has never used CPM pricing before.

39. Which formula does Google use to rank keyword-targeted ads on Google search?

a) (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
b) (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
c) Maximum cost-per-click (CPC) bid x Quality Score
d) Maximum cost-per-click (CPC) bid only


40. Why should you avoid adding duplicate keywords across ad groups?

a) None of these options are correct
b) Identical keywords are not allowed in AdWords and your ads will be disapproved.
c) Identical keywords will compete against each other, and because both ads may serve - it

may increase your CPCs.
d) Identical keywords compete against each other, and the better-performing keyword triggers

your ad.

41. When setting up an AdWords account, choose your currency and permanent time zone

carefully because:


a) by default, ads are only served in the same time zones as indicated in your account.
b) ads are only served in countries using the same currency as your account.
c) these cannot be changed once you've set up your account.
d) time zone and currency will impact ad position.


42. What is a benefit of online advertising with Google AdWords?

a) Ads can include up to 50 characters for the first three lines of ad text.
b) Advertisers can pay to place their websites in the natural search results.
c) Advertisers can identify the Internet Protocol (IP) address of users who are searching

for products.
d) Ads are displayed to users who are searching for a particular product or service.

43. Your ad is live on Google search, and you want to continue to check it over time to see

if it is still running. Why is it advised that you use the Ad Preview and Diagnosis tool,

instead of doing searches to find your ad on Google.com?

a) None of these options are correct

b) By performing searches that trigger your ad, you are inflating the amount of predicted

impressions on the search keywords, which may impact your organic search ranking.

c) By performing searches that trigger your ad, you'll automatically be charged for the

impressions and may use all of your daily budget too quickly.

d) By performing searches that trigger your ad, you'll rack up impressions without clicks,

which can lower your clickthrough rate and prevent your ad from appearing as often as it

should.


44. Suppose you've created an ad group to advertise gourmet chocolate, and it includes

keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular

campaign into the Google Display Network, what type of targeting would automatically
be used to determine where your ads might show?

a) Managed placements would be used to target specific sites you had selected as being

important to your client.

b) Automatic placements would be used to contextually target sites that share the same

themes as the keywords within your campaign.

c) Remarketing would be used to automatically target users who had previously visited sites

that related to your keywords.

d) Topic targeting would be used to target all pages about chocolate, regardless of whether

your exact keywords appear on the page.


45. It is beneficial to create multiple ad groups in order to:

a) set different budgets for each ad group.

b) pause specific keywords if they're not performing well.

c) opt specific ad groups into various Google networks.

d) break up keywords and ads into related themes.

46. Which is a benefit of Manager Defined Spend (MDS)?

a) Payment flexibility for accounts currently on prepay billing

b) Automatic bidding adjustments for Conversion Optimizer users

c) Control over managed account budgets for My Client Center (MCC) account-users

d) Advanced permissions control for billing preferences in multi-user accounts


47. Which is a best practice for creating effective ad text?

a) Use the same ad text for every ad in the ad group.

b) Include prices, promotions, and exclusives

c) Use multiple exclamation points to grab attention.

d) Use a home page for every URL.

48. If your ad serving option is set to "optimize" and there are multiple variations of your

text ads within the same ad group, AdWords will:

a) automatically lower your bids according to your CPA goal.

b) automatically serve the ad with the highest maximum CPC the most often.

c) automatically increase your quality score based on the average CTR of the ad group.

d) automatically try to show the best performing ad more often.

49. You are starting a new campaign with the goals of achieving positive ROI and extending

to all profitable traffic. How can the AdWords average daily budget setting help when

starting out?

a) It can help aim for a desired average position during testing.
b) It can help direct traffic to different landing pages to discover which performs best.
c) It can help limit your costs and exposure while profitability is achieved.
d) It can help limit exposure to only the geographical areas you support.

50. In the case of a placement targeted ad on the Google Display Network, the Quality Score

portion of calculating Ad Rank is based on:

a) the maximum CPC of the keyword that triggered an ad.
b) the quality of your landing page.
c) your daily budget.
d) the quality of your image.


51. You've been targeting the entire United States in your scuba diving equipment ad

campaign, but you you know that much of the scuba equipment that is sold is to customers in

Hawaii. What would be the most efficient way to optimize your campaign and measure the

impact of an optimization?

a) You adjust your ad scheduling so that your campaign is only showing during business hours

for the time zone that Hawaii is in.

b) You delete all of the keywords that have not been performing well, and start over with a

new set of keywords and campaigns that uses location targeting to show only to users in

Hawaii.

c) You add the keywords "Hawaii" to all of your ad groups, so that you ad will stop serving

on searches that are not specific to Hawaii.

d) You create a separate campaign targeting only Hawaii so you can easily see how your

campaign performs in that state, and adjust your budget.


52. It is important to identify special offers like "free shipping" before building an

AdWords campaign in order to:

a) create compelling ad text.

b) secure an effective daily budget.

c) choose effective CPC bids.

d) choose effective language targeting.


53. An advertiser creates a new search campaign with the goal of driving traffic to a new

website. The advertiser wants to spend very little time setting and managing individual

keyword bids. Which is the best bidding option for this advertiser?

a) Cost-per-thousand impressions (CPM)

b) Automatic cost-per-click (CPC)

c) Manual cost-per-click (CPC)

d) Cost-per-acquisition (CPA)


54. A lower CPA does not necessarily indicate higher profit. Why?

a) A lower CPA may be due to changes in network distribution.
b) A lower CPA may be due to changes in CPC bidding.
c) A lower CPA may also have lower sales volume, reducing overall profit.
d) A lower CPA may be due to additions in negative keywords.


55. Someone using the Google Russian search domain (Google.ru) changes the language to

English on the "preferences" page. This user may see ads targeted to:

a) English speakers in Russia.

b) English speakers in the United States.

c) Russian speakers in the Czech Republic.

d) Russian speakers in Germany.


56. When a campaign is showing as "Pending" within AdWords, it is:

a) Inactive because your prepaid account balance has run out.

b) Inactive because it's past its scheduled end date.

c) Inactive but scheduled to begin at a future date.

d) Active, but showing ads only occasionally due to budget constraints.

57. Jim's restaurant is launching a new campaign and would like greater exposure on mobile

devices to attract users on the go. How can this be done?

a) Create a dedicated campaign for each mobile device targeted.

b) Enable a bid adjustment to bid less aggressively on mobile devices.

c) Enable a bid adjustment to bid more aggressively on mobile devices.

d) Use the same bids across all devices.


58. The main goal of automatic cost-per-click (CPC) bidding is to:

a) generate as many conversions as possible within an advertiser's target budget.

b) generate as many clicks as possible within an advertiser's target budget.

c) achieve the target average CPC specified by the advertiser.

d) achieve the target ad position specified by the advertiser.

59. A benefit of My Client Center (MCC) is the:

a) ability to edit campaign settings across multiple accounts simultaneously.

b) increased Quality Score enjoyed on shared keywords.

c) ability to link multiple accounts with Google Analytics.

d) dashboard that provides summaries of statistics for all client accounts.


60. What should an advertiser use to organize ad groups?

a) Maximum cost-per-click (CPC)
b) Number of words per keyword
c) Common themes
d) Location targeting

61. Which potential factor does Google use to calculate a search campaign's recommended

daily budget?

a) Transactions
b) Impressions
c) Conversions
d) Placements


62. Advertisers on Google search accrue cost in AdWords when:

a) users click on their ads.
b) they register a conversion using Conversion Tracking.
c) the user completes a purchase.
d) their ads appear on the Google search page.

63. Which is a benefit of AdWords for search marketing?

a) Collect contact information automatically from potential customers.

b) Understand how customers navigate websites.

c) Increase position in organic search results.

d) Acquire potential qualified customers.


64. Which can be controlled at the ad-group level of an AdWords account?

a) Placements

b) Geographic targeting

c) End dates

d) Daily budget

65. An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding.

Which factor should be most important for this advertiser when keyword bids are decided?

a) The cost of the bid
b) The profit derived from a paid click
c) The Quality Score of the keyword
d) The bids of the next closest competitor

66. An advertiser who decides to edit the location targeting of an ad can do this at the:

a) campaign level.

b) ad group level.

c) keyword level.

d) account level.

67. An online retail company is based in the United States but ships to customers all over

the world. If this company wants to serve Spanish language ads to Spanish-speaking users,

which targeting option should be refined?

a) Regional targeting

b) Demographic targeting

c) Ad scheduling

d) Language targeting


68. A My Client Center (MCC) account functions primarily as:

a) an umbrella account that allows for access to individual accounts with a single log-in.

b) a bid management system for AdWords clients managed by resellers and agencies.

c) a dashboard that allows clients view-only access to AdWords reports.

d) a separate AdWords account with its own keywords and campaigns.



69. What type of bidding method is used to manage Image ads on the Google Display Network?

a) CPM and/or CPC

b) CPM only

c) CPA

d) CPC only

70. The Opportunities tab with AdWords can be used to:

a) Create and edit campaigns, ads, keywords, and campaign settings

b) Find keyword, bid, and budget ideas that can help improve your campaign performance

c) Find account reporting tools that'll help you manage your daily budget

d) See an overview of how your campaigns are performing


71. How often does the AdWords system run an auction to decide which ads to show on the

Google search page?

a) Every time a new advertiser adds a keyword to an account

b) Once every 24 hours for a given keyword

c) Every time a user enters a search query

d) Once every two hours for a given keyword



72. You can use the Display Planner to:

a) see potential webpages where your ad can appear based on your keywords.

b) see which images and text ads within your campaign are performing best on the specific

websites you are targeting.

c) manage CPC bids for contextual campaigns within your account.

d) run a report to determine which keywords are most likely to convert based on the past 30

-days of your campaign.

73 .According to ad policies, what types of words, phrases, or characters can not be

included in an AdWords text ad?

a) Ads can't use call-to-action phrases such as "click here", or "See this site."

b) Ads can't use exclamation points (!) or question marks (?).

c) All of these answers are correct.

d) Ads can not contain words that are not directly related to the keyword that the ad is

targeting.

74. In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to

compete with each other in the same auction on the Google Display Network, the AdWords

system converts the CPC ad's bid to:

a) an effective CPM conversion.

b) an effective CPM.

c) a CPM conversion.

d) a CPM.

75. Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could

your ad be disapproved according to AdWords policies?

a) Ads can not contain that amount of characters.

b) Ads can not contain exclamation points (!).

c) Ads can not contain the phrase "See more!"

d) Ads can not simulate email inbox notifications or fake "friend/crush" requests.

76. An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate

irrelevant impressions?


a) Add more relevant keywords to the ad group.

b) Assign unique keyword URLs to each keyword.

c) Add negative keywords to the ad group.

d) Evaluate the site design for improvements.


77. Which AdWords settings are specified at the account level?

a) Location targeting, cost-per-click (CPC) bids, and match types

b) A unique email address, a password, and billing information

c) A daily budget and a set of keywords and placements

d) Network distribution preferences and a set of keywords


78. A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as

the preferred Google interface language. In order to target this particular user, which

campaign language setting should an advertiser use?


a) English

b) Bilingual

c) Portuguese

d) Spanish


79. By monitoring ad campaign performance, an advertiser may obtain the information needed

to:

a) compare campaign performance to that of individual competitors.

b) determine if campaigns are meeting overall marketing and conversion goals.

c) create additional AdWords accounts for low-performing keywords.

d) create duplicate ad groups with identical keywords and different ad variations.


80. If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid

is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to

show your ad - assuming your ad is similar in all other aspects?


a) $1.01

b) $0.51

c) $1

d) $0.50


81. The maximum cost-per-click (CPC) bid is the:

a) amount an advertiser must pay to outbid competitors.

b) most an advertiser is willing to pay for each click on an ad.

c) actual amount an advertiser pays for each click on an ad.

d) amount an advertiser is required to pay to achieve top ad position.

82. A keyword with a very low clickthrough rate (CTR) will usually receive:

a) more impressions on the Google Display Network.

b) impressions only on the Google Search Network.

c) a low Quality Score on the Google Search Network.

d) a low average cost-per-click (CPC) on Google search.

83. Negative keywords can help advertisers refine the targeting of their ads, and

potentially increase:

a) the clickthrough rate (CTR) of their ads.

b) their campaigns' daily budget recommendations.

c) the amount of impressions served.

d) the number of relevant Display Network placements.

84.  Which best describes keyword contextual targeting?

a) Ads are targeted to groups of websites based on their site categories.

b) Ads are targeted only to websites related to specific businesses.

c) Themes of selected placements determine related websites where ads will appear.

d) Themes of keywords are matched to relevant content on websites where ads will appear.


85. Location extensions can:

a) help reduce your CPC bids depending on the location of a user.

b) help exclude locations where you do not have available stores.

c) help show product information in a visual manner within your ad unit.

d) help nearby consumers find or call your nearest storefront.

86. Quality Score on Google search is evaluated:

a) every time someone does a search that triggers your ad.

b) None of these answers is correct.

c) every 24 hours.

d) every 48 hours.


87. An advertiser creates a new ad group in a campaign that is set to run on all relevant

sites across the Google Display Network. If both keywords and placements are added to the ad

group, they would work together to:

a) restrict the ads to specific sites and show them only when the content of a that site's

page is relevant to the keywords.

b) determine the target return on investment (ROI) for a given ad group.

c) impact search results and cost-per-click (CPC) on the Google Display Network.

d) impact the time of day that the ads are eligible to show.

88. If an advertiser improves the Quality Score of a keyword, this keyword may:

a) automatically reset its match type to Broad.

b) earn the ad a higher average position.

c) receive fewer impressions on the Search Network.

d) be more likely to appear in bold when displayed in an ad.


89. Amy, a new account manager at Bob's agency, will be working with three specific accounts

underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her

access to only those accounts?


a) Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts

she needs to see.

b) Combine the campaigns from each account into a single AdWords account. Grant Amy access

to that single account so she can manage all campaigns from one place.

c) Set up direct login emails to each of the three accounts, so Amy will log in to each

account individually without gaining access to the other accounts linked to the MCC.

d) Create a new MCC account linked to the original MCC account, and then move the three

accounts into that MCC. Grant Amy access to that sub-MCC only.

90. An advertiser wants to allocate additional budget to advertising a new product line. In

order to accomplish this goal, the advertiser should create:

a) an ad group specific to the product line with targeted ad text.

b) additional text ads that specifically feature the product line.

c) an ad group specific to the product line with a higher daily budget.

d) a campaign with a separate daily budget specific to the product line.

knowledge of google adsense test answers 2014-2015

1 Question:
How many AdSense channels are available for each publisher?

    b. 50

2 Question:
If your AdSense account balance reaches the payment threshold during November, your payment will be sent to you (there are no holds on your account):

     c. at the end of December, the same year.
  
3 Question:
The appearance of an Earnings line on your Payment History page for any month ______.
   
 c. means that Google has verified the earnings that were generated for your account during that month
   
4 Question:
In an AdSense for Content Unit, which of the following parts is not clickable?
    a. background
    d. Text

5 Question:
Choose the incorrect statement.

    a. eCPM is not a reporting feature.

6 Question:
Which of the following features can not be customized for AdSense for Search units?
 
    e. cost per click value

7 Question:
AdSense for search results pages show ______.

c. both CPC and CPM ads

   
8 Question:
Which of the following units is not the correct Google AdSense Mobile Ad formats?
   
    d. Image Ads (Sky scrapper 500x300)

9 Question:
What are active Ad Sense Units?
    
     b. AdSense Units that were created, or received impressions within the last 7 days

10 Question:
After applying AdSense Ads on his webpages, John wants to block the above two ads, as both of them belong to his competitor's websites. What should he do?

    d. Right Click on the Title of both the Ads and find out the URLs, and then add them to the Competitive Ad Filter list.

11 Question:
Choose the incorrect statement.
  
   d. If you rename an ad placement in your AdSense account, you will lose any existing advertiser bids for that placement.

12 Question:
Which of the following messages indicates that your domain has just been added and is waiting for approval?

    a. Verifying Domain and Checking Policy Compliance
   

13 Question:
The data shown in the channel reports is not displayed in near-real-time

  a. True

14 Question:
Which of the following markup languages can not be used for AdSense for Mobile content?
   
    c. TeX
    
15 Question:
Choose the incorrect statement.
    c. It is not possible to view AdSense for mobile ads from a standard computer; mobile ads will appear only on mobile web pages.
 
16 Question:
For cost per click ads, you generate earnings when:

    a. users click on an ad.
   
17 Question:
Choose the correct sequence of steps for obtaining the code for an "AdSense for Search" unit.
  
    b. Choose Search Box Options > Choose Search Type > Search Results Style > Get Search Code
   
18 Question:
Contextual targeting, which determines what a webpage is about, does NOT use _____ in order to precisely match Google ads to each page.
    
    c. font size
  

19 Question:
Choose the incorrect statement.
    
a. It is not possible to filter the AdSense for Mobile content Ads on your mobile website pages.
   

20 Question:
Choose the incorrect statement.

   b. CPM AdSense ads appear on a webpage only if an advertiser has bid to run ads on your site through placement targeting.
 
21 Question:
For CPM ads, you will generate earnings in your account every time:

        b. the ad appears on your site.


22 Question:
If a publisher earns $360 from 90,000 impressions, the eCPM would be ___.

    d. $4.00
  
23 Question:
Choose the incorrect statement.

    a. It is possible to delete an ad unit from within your AdSense account.

24 Question:
A website is jointly managed by two companies each having an individual AdSense publisher account - Account A, and Account B. How can the AdSense units be placed on a single page without violating the AdSense Policy Guidelines?

    e. None of the above

25 Question:
What will be the effect of adding the following code in your robots.txt file?
User-agent: Mediapartners-Google
    
c. It will provide you with the most relevant Google ads for the content on your webpage.


26 Question:
Which of the following font faces is not available for customizing AdSense text Ads?
  
    c. Comic Sans
  
27 Question:
An "AdSense for search" query is counted______.

       d. each time a user clicks on the links in the search results page

28 Question:
If you have assigned more than one custom channel to an ad unit, clicks and impressions from that ad unit will be recorded for:
  
    c. only one of the custom channels which has been marked as the preferred channel.

29 Question:
When clicks occur on a framed page, they will ______.

    c. not be counted in your channel reports

30 Question:
If the total unpaid earnings of your Google AdSense account have not yet reached the payment threshold,
   
    d. they will roll over to the next month and remain accrued until they meet the threshold.

31 Question:
AdSense for Mobile Content requires

        b. server-side scripting

32 Question:
Setting a self-hold on your Google AdSense account payment will______________.

    a. stop Google from sending you payments, but your earnings will continue to accrue.
   
33 Question:
Choose the correct statement.

       b. A PIN is sent to you for the verification of your AdSense Account as soon as your account balance reaches the verification threshold.
   
34 Question:
What is the correct sequence of steps for generating an "AdSense for Content" code?
   
    b. Choose Ad Type > Choose Ad Channels > Choose Ad Format and Colors > Save and Get Ad Code
   
35 Question:
Google AdSense program policies allow you to place up to _____ "AdSense for search" units on any page.

        b. Two
   
36 Question:
If you make changes to the look and feel of an already published AdSense for Search Unit, ______.

    a. the changes made to the search unit will automatically reflect after 48 hours without updating the code for the unit

37 Question:
Clicking on your own AdSense Ads is ______.
   
    c. not allowed for any reason

38 Question:
State whether true or false.
Google AdSense Program is free for anybody to join.
    a. True
 
39 Question:
Identify the correct sequence of steps for obtaining the code for an AdSense for mobile content Ad unit.
   
    d. Choose Ad Type > Choose Ad Style > Choose Ad Channels > Get Ad Code

40 Question:
The Reports overview does not show the______.

  c. estimated earnings for the last year

Odesk Google Webmaster Central Test 2014

1.  Moving the slider of the Set Custom crawl rate to a faster pace_________

c. may increase the Googlebot traffic on your server.


2.  If you verify your site for Google Webmaster Tools at http://www.yoursite.com/blogs/,  you can not see errors with URLs for _________.

c. http://www.yoursite.com
 
3.  If the Webmaster Tools data shows missing Titles in the pages of your website,

_________.

b) the missing titles must be replaced as soon as possible.

4.  The first page you see on logging into Google Webmaster tools is_________.

c. Tools

5.  Files in the URLs that are protected by authentication:

b. can be retrieved by Google but can not be cached by it.

6.  Increasing the Googlebot crawl rate for your website _________

a.  will increase the number of Googlebot requests per second.
 
7.  Google determines the "recommended crawl rate" based on __________.

 a.  the number of pages in your site

8.  Google Webmaster Tools does not help you to see _________.

 d. your site's popularity stats

9.  Google Webmaster Tools does not_________.

 c. show funnel visualization

10.  The above graphic shows: (graphics needed)

b.  the images from your site not crawled by Google

11.  The above error message can be customized by:

 b. modifying the sitemap.

12.  If you set the Geographic target of your website as Canada

a. Google will consider your website better optimized to search results when users choose

show pages from Canada while using Google search.

13.  Google recommends adding _______ version of your website to Google Webmaster Tools.

b. every

14.  Webmaster Tools does not show:

d. which webpages of your site are generating the least revenue.

15. The data displayed in Google Webmaster Tools may be different from the data shown by

other tools such as Google Analytics.

a. True

16.  If you want your users to visit http://www.yourwebsite.com instead of http://yourwebsite.com, you should _________

b. use Webmaster Tools to set your preferred domain.


17.  Which of the following stats about Googlebot crawl activity are not shown in Google webmaster tools?

d. Custom reports

18.  Specialized Google Sitemap formats:

b.            are specific to Google and are not used by other search engines.

19.  The appearance of which of the following in Google Webmaster Tools could be a sign that your site has been hacked?

b. Unexpected keywords like "Viagra" in the keywords page

20.  While submitting a Sitemap, if you specify your site location as

http://www.yoursite.com/, your URL list:

c.  should not contain the URLs that begin with http://yoursite.com/.

21.  Specialized Google Sitemap formats do not include:

e.  Apps Sitemaps

22.  A Sitemap file can contain no more than _________.

c. 50,000 URLs.
 
23.  Setting a geographic target through Google Webmaster Tools:

c. will improve your site's appearance in search results specific for the same

geographical area.

24.  Webmaster Tools helps you see your site:

 b. the way Google sees it.

25.  The crawl errors shown in Google webmaster tools do not include:

d. images without alt text

26.  In case you feel the expected keywords are missing from the Google webmasters keywords page, you should:

d. review the Crawl Errors page for your site and take corrective action, if required.

27.  Google Webmaster Tools does not:

c. show the number of unique page views during a given time period.
 
28.  What is the maximum number of links that should be displayed on a single page

according to Google Webmaster guidelines?

 b. Fewer than 100

29.  Which of the following should be used to permanently remove the cached version of

your page from Google search results?

b. meta noarchive tag.

30.  Removing www.yourwebsite.com using the URL removal tool will also remove http://yourwebsite.com from Google's index.

a.  Yes

31.  Enabling your web server to support the "If-Modified-Since" HTTP header:

d.   allows your web server to tell Google whether your content has changed since it last crawled your site.

32.  You can report about a website to Google which indulges in buying or selling "paid links" through Webmaster Tools.

a. True

33.  Registering the misspellings of a well known website as a domain for your website

_________.

 b. is considered a misleading practice

34.  If you submit a News sitemap for your website, Google News will:

a.   use normal crawl methods to search and index your news site

35.  To help Google determine how your site appears in Google's country-specific search

results, you should __________.

 a.   set a preferred domain

36.  A custom crawl rate set for Google Webmaster Tools is valid for _________.

a. 90 days

37.  Choose the incorrect statement.

c. You must place your Video Sitemap at a publicly accessible URL.

38.  If you specify your preferred domain as http://www.yoursite.com and Google finds a

link to your site that is formatted as http://yoursite.com, it will be followed as

_________.

 b.  http://www.yoursite.com

39.  The following question is based on the above diagram. (diagram in blog)

Clicking on the test python online link will _________.

c. show the position in search results for the query test python online.

U.S. English Basic Skills Test Answers

1. Rearrange the following words to create the most logical and grammatically correct sentences.
Last what ! It’s did you night, over After
Answer: b) After what you did last night, it's over!
2. Choose the verb that best completes the following sentence.
Do you know if Harlon ____________Japanese before moving to Japan?
Answer: a) has studied
3. Which of the following sentences illustrates correct usage of articles and conjunctions?
Answer:  a) Celine lives on Arthur Streer; however, she works on Beatrice Boulevard.
4. Which of the following sentences illustrate(s) the proper use of commas?
Answer: e) a and b
5.  Choose the series of adjectives and adverbs that best completes the following sentence.
The _______ , _______ odor was ________ coming from the chemistry lab up the street
Answer: d) nasty, pungent clearly
6.  Which of the following sentences illustrates proper sentence structure?
Answer: b) Unless the world controls its population, mankind will continue to face one problem after another.
7.  Choose the series of prepositions that best completes the following sentence.
Whiskey, my pet squirrel, jumped ________ my head and ________ the windowsill.
Answer: a) over, onto
8.  Choose the series of prepositions that best completes the following sentence.
After realizing that our hosts hadn’t actually invited _________ to ____________ party. ____________ excused ____________ from the table and slipped out the back door
Answer: c) them, our, they, themselves
9. Choose the series of adjectives and adverbs that best completes the following sentence.
While_________of our relatives live on the__________hill in the county, _________of our friends live in the _________areas of the valley.
Answer: c) many, windiest, most, more, protected
10. Choose the series of adjectives and adverbs that best completes the following sentence.
Knowing that February was the___________month of the year, Cheryl planned her vacation____________.
Answer: b) shortest, accordingly
11. Which of the following sentence illustrates correct pronoun usage?
Answer: e) all of the above
12.  Choose the series of prepositions that best completes the following sentence.
Although the issue was very serious, the committee disposed ______ it in a few minutes and moved _______ to other business.
Answer: b) of, away
13.  Choose the series of prepositions that best completes the following sentence.
Jeremy drove his motorcycle _______ the bridge, _______ the hill, and _______ the diner before finally parking it _______ two police cars.
Answer: c) across, down, past, between
14. Which of the following sentences does NOT illustrate proper use of articles and conjunctions?
Answer: b) Bertha decided to change a locks of her house after burglars stole a computer or an oil painting.
15.  Read the following question and choose the response that uses the correct corresponding verb tense.
Does Jack wear that furry hat often?
Answer: d) No, he only weares it when his ears are cold.
16. Change the following sentence from a quotation to indirect speech.
      Rhonda says, "I get to work early every day."
Answer: c) Rhonda has said that she got to work early everyday.
17. Choose the series of verbs that best completes the following passage.
I find it very hard to remember _________ letters that are entrusted to me. In fact, I remember _________ to do so dozens of times!
Answer: d) mailing, forgetting
18.  Which of the following sentences illustrates proper sentence structure?
Answer: c) The man in the black cape mounted his powerful stallion and rode away.
19. Choose the series of pronouns that best completes the following sentence.
_______  is the name of the opera, and _______ role did you say Maria would play?
Answer: c) What, which
20.  Choose the series of articles and conjunctions that best completes the following sentence.
_______ she was feeling ill, Teresa wanted to eat only _____ apple _____ some soup.
Answer: c) Because, an, or
21. Change the following sentences from a question to indirect speech.
 “I will be moving soon.” said Alma
Answer: d) Alma says she would move soon.
22. Choose the series of articles and conjunctions that best completes the following sentence.
Lilacs ______ violets are usually purple, ______ I have seen some ______ are white.
Answer: c) and, although, that
23. Choose the series of adjectives and adverbs that best completes the following sentence.
The helium _______ balloon rose ________ into the air; the villagers knew then their _______ leader was off on another mission.
Answer: c) powered, powerfully, powerful
24. Choose the series of verbs that best completes the following sentence.
 Everyone ________ too busy cooking and _______ the family of bears _______ from woods.
Answer: d) was, setting up, to notice, watching
25. Choose the series of verbs and phrases that best completes the following passage.
This dish _________ too spicy. Why __________ so much pepper?
Answer: e) a and c
26.   Choose the series of prepositions that best completes the following sentence.
The deer ran quickly _______  the trees, its hooves pounding _______  the forest floor.
Answer: a) amid, from
27.   Choose the series of prepositions that best completes the following sentence.
Jack, leaning casually ________ the tree, watched as Sally walked slowly ________ him.
Answer: c) upon, past
28. Read the following question and choose the response that uses the correct corresponding verb tense.
Will you be going to the company picnic this year?
 Answer: a) Yes, I will have always gone every year.
29. Which of the following sentences illustrates the proper use of apostrophes?
Answer: a) Helga borrowed her friend’s skates for the day; however, she failed to return them.
30. Rearrange the following words to create the most logical and grammatically correct sentence.
with can't phone . on Whenever always to the time spend I speak I my friend , him.
Answer: e) Whenever I can't spend time with my friend, I always speak to him on the phone.
31.  Choose the series of prepositions that best completes the following sentence.
Although Marvin said he had the keys___________ the flower pot, we were unable to find them___________ the dark. In the end, we waited for him at the coffee shop ____________ the corner.
Answer: a) under, in, around
32.  Choose the series of pronouns that best completes the following sentence.
Don’t _________think Larry should call__________wife if______________is going to be late for dinner?
Answer: a) you, his, he
33.  Complete the following sentence by choosing the phrase with the best word order from the options given.
Those who are not wise ____________  .
Answer: d) do not need be necessarily stupid.
34.  Which of the following sentences does NOT illustrate correct verb and verb tense usage?
Answer: b) Clarabelle's mother absolutely hated nicknames and always calls her daughter by her full name
35. Complete the following sentences by choosing the phrase with the best word order from the option given.
 Only after they had completed an exhaustive study  ________ how to adapt the technology to the needs of our company.
Answer: c) they did begin to understand
36.  Which of the following sentences is NOT punctuated correctly?
Answer: b) “Seven canteens full of water should enough for the hike,” said Tabitha. 
37. Which of the following sentences illustrates the proper use of parallel construction?
Answer: c) Trina loved to sail, skate, swim, and surfing.
38. Choose the series of adjectives and adverbs that best completes the following sentence.
I think Pamela deserves to be punished for her________stupid and________behavior.
Answer: c) totally, irresponsible
39. Change the following sentence from a quotation to indirect speech.
Jerry said, "I saw my cousin at the fair."
Answer: b) Jerry said he had seen his cousin at the fair.
40.  Change the following sentence from a quotation to indirect speech.
"I can meet with you at noon," said Peter.
Answer: c) Peter said he could meet with me at noon
U.S. English Basic Skills Test answers 2

Questions and Answers:
1. Which of the following sentences does NOT illustrate correct verb and verb tense usage?
Answer: b) Clarabelle’s mother absolutely hated nicknames and always calls her daughter by her full name
2. Change the following sentence from a quotation to indirect speech. “Sharon must go to the bank today.” said Albert
Answer: d) Albert said Sharon had to go to the bank today.
3. Choose the series of prepositions that best completes the following sentence.
I placed my notes__________my desk and referred to them____________ the meeting.
Answer: b) beside, during
4. Change the following sentence from a quotation to indirect speech.
“It may snow tomorrow,” He said
Answer: d) He said it might snow tomorrow.
5. Read the following question and choose the response that uses the correct corresponding verb tense.
Does Jack wear that furry hat often?
Answer: d) No, he only wears it when his ears are cold.
6.  Answer: b) We painted the conference room yellow, hung a poster on the wall, and are rearranging the chairs.
7. Choose the series of pronouns that best completes the following sentence.
_______  is the name of the opera, and _______ role did you say Maria would play?
Answer: c) what, which
8. Choose the series of verbs and phrases that best completes the following passage.
This dish ______ too spicy. Why _______ so much pepper?
Answer: e) a and c
9. Which of the following sentences illustrates correct verb and verb tense usage?
Answer: e) All of the above
10. Choose the series of verbs that best completes the following sentences.
Alison regrets _______ you with her remarks; she never meant ______ so.
Answer: b) to hurt, to do
11. Read the following question and choose the response that uses the correct corresponding verb tense.
Did you hear the weather report for tomorrow?
 Answer: b) No, I wasn’t listening to the radio.
12. Choose the series of prepositions that best completes the following sentence.
Jeremy drove his motorcycle _______ the bridge, _______ the hill, and _______ the diner before finally parking it _______ two police cars.
Answer: c) across, down, past, between
13. Choose the series of articles and conjunctions that best completes the following sentence.
I think Fran could be _____ great public speaker, ______ she is still too shy to try it.
Answer: b) a, but
14. Choose the series of adjectives and adverbs that best completes the following sentence.
Knowing that February was the ______ month of the year, Cheryl planned her vacation ________.
Answer: b) shortest, accordingly
15. Choose the series of prepositions that best completes the following sentence.
Charlotte knew ________ the secret investigation ________ her past, but she closed her eyes to it and pretended it happening.
Answer: a) of, about
16. Which of the following sentences is punctuated correctly?
Answer: d) “Come here.” she said, “and let me get a good look at you.
17. Rearrange the following words to create the most logical and grammatically correct sentence.
With can’t phone, on whenever always to the time spend I speak I my friend, him
Answer: e) Whenever I can’t spend time with my friend. I always speak to him on the phone.
18. Which of the following sentences illustrates correct pronoun usage?
Answer: e) None of the above
19. Choose the series of adjectives and adverbs that best completes the following sentence.
I think Pamela deserves to be punished for her________stupid and________behavior.
Answer: c) totally, irresponsible
20. Choose the series of verbs that best completes  the following sentence.
I find it very hard to remember ______________ letters that are entrusted to me. In fact, I remember_____________to do so dozens of times!
Answer: d) mailing, forgetting
21. Change the following sentence from a quotation to indirect speech.
Jerry said, "I saw my cousin at the fair."
Answer: d) Jerry says he saw his cousin at the fair.
22. Rearrange the following words to create the most logical and grammatically correct sentence.
days . for last has good weather few The been the not
Answer: d) The weather has not been good for the last few days.
23. Change the following sentences from a question to indirect speech.
“I will be moving soon.” said Alma
Answer: d) Alma says she would move soon.
24. Choose the series of prepositions that best completes the following sentence.
After realizing that our hosts hadn’t actually invested _________ to ____________ party. ____________ excused ____________ from the table and slipped out the back door.
Answer: a) us, their, we, ourselves.
25. Choose the series of adjectives and adverbs that best completes the following sentence.
The helium _______ balloon rose ________ into the air; the villagers knew then their _______ leader was off on another mission.
Answer: c) powered, powerfully, powerful
26. Read the original sentence below and then choose the rewritten sentence that illustrates proper sentence structure.
ORIGINAL SENTENCE:
It is easy to carry solid objects, but the same cannot be said of liquids.
REWRITTEN SENTENCES
Answer: a) Unlike liquids, solid objects are easy to carry.
27.  Choose the series of articles and conjunctions that best completes the following sentence.
Julia, who is studying to be ________ foreign correspondent, is currently doing ______ internship in ______ Middle East _____ will return before the end of _______ year.
Answer: a) (no article required), an, the, but, the
28.  Change the following sentence from a quotation to indirect speech.
"I can meet with you at noon," said Peter.
Answer: c) Peter said he could meet with me at noon.
29. Choose the series of articles and conjunctions that best completes the following sentence.
_______ she was feeling ill, Teresa wanted to eat only _____ apple _____ some soup.
Answer: b) After, an, and
30. Change the following sentence from a quotation to indirect speech.
Carol has said, “I am responsible for this project.”
Answer: a) Carol has said that she is responsible for this project.
31. Read the following question and choose the response that uses the correct corresponding verb tense.
Did you see the show last night?
Answers: a) No, because by the time I got there all the tickets had already been sold.
32. Read the following question and choose the response that uses the correct corresponding verb tense.
Will you be going to the company picnic this year?
Answer: a) Yes, I will have always gone every year.
33. Which of the following sentences illustrates correct usage of articles and conjunctions?
Answer: c) For my birthday, I would like a book, an hourglass, and the keys to a new boat.
34. Which of the following sentences illustrates proper sentence structure?
Answer: c) The man in the black cape mounted his powerful stallion and it galloped away.
35.  Whiskey, my pet squirrel, jumped ________ my head and ________ the windowsill.
Answer: a) over, onto
36. Rearrange the following words to create the most logical and grammatically correct sentence.
work . is always to brother willing not My
Answer: b) My brother is not always willing to work.
37.  Complete the following sentence by choosing the phrase with the best word order from the options given.
The excited children who had run toward the loud _______________.
Answer: d) music, told the others about the ice cream truck outside.
38. Complete the following sentence by choosing the phrase with the best word order from the options given.
Those who are not wise ____________  .
Answer: a) do not need be necessarily stupid
39. Choose the series of articles and conjunctions that best completes  the following sentence.
Lilacs ______ violets are usually purple, ______ I have seen some ______ are white.
Answer: c) and, although, that.
40.  Choose the series of verbs that best completes  the following sentence.
Everyone ____________too busy cooking and __________ the campsite ____________ the family _________ from the woods.
Answer: d) was, setting up, to notice, watching
U.S. English Basic Skills Test answers 3

1. Choose the series of prepositions that best completes the following sentence.
The deer ran quickly _______  the trees, its hooves pounding _______  the forest floor.
Answer: a) amid, from
2. Which of the following sentences is punctuated correctly?
Answer: d) “Come here.” she said, “and let me get a good look at you.
3. Choose the series of adjectives and adverbs that best completes the following sentence.
The helium _______ balloon rose ________ into the air; the villagers knew then their _______ leader was off on another mission.
Answer: c) powered, powerfully, powerful
4. Choose the series of verbs that best completes the following sentence.
If Harry __________ to the party too early, don't let him in; he __________ outside like everyone else
Answer: a) gets, will have to wait
5. Choose the series of verbs and phrases that best completes the following passage.
This dish _________ too spicy. Why __________ so much pepper?
Answer: e) a and c
6. Which of the following sentences does NOT illustrate proper use of articles and conjunctions?
Answer: b) Bertha decided to change a locks of her house after burglars stole a computer or an oil painting.
7. 9. Which of the following sentences illustrates correct verb and verb tense usage?
Answer: e) All of the above
8. Which of the following sentence illustrates correct pronoun usage?
Answer: e) all of the above
9. Choose the series of adjectives and adverbs that best completes the following sentence.
We were surprised when the ________ parade ________ turned into a ________ party!
Answers: a.) dull, suddenly, wild
10. Complete the following sentence by choosing the phrase with the best word order from the options given.
Those who are not wise ____________  .
Answer: d) do not need be necessarily stupid.
11. Choose the series of prepositions that best completes the following sentence.
Jack, leaning casually ________ the tree, watched as Sally walked slowly ________ him.
Answer: c) upon, past
12.  Choose the series of articles and conjunctions that best completes the following sentence.
Neither we ________ Sal, our neighbor, could understand ________ it had been our dog Rover or Sal's cat's kittens _________ had destroyed all the flower beds in the middle of _______ night.
Answer: a) nor, whether, that, the
13. Which of the following sentences does NOT illustrate correct verb and verb tense usage?
Answer: c) They was going to sell pastries as well, but then decided against it.
14. Choose the series of adjectives and adverbs that best completes the following sentence.
The _______ , _______ odor was ________ coming from the chemistry lab up the street
Answer: d) nasty, pungent clearly
15. Complete the following sentence by choosing the phrase with the best word order from the options given.
The excited children who had run toward the loud _______________.
Answer: d) music, told the others about the ice cream truck outside.
16. Choose the phrase that best completes the sentence below without creating a run-on sentence.
 It’s never too late to learn how to swim ______ you may fall off a boat!
 Answer: b) you never know when
17. Which of the following sentences illustrates correct usage of articles and conjunctions?
Answers:  a.         Celine lives on Arthur Street; however, she works on Beatrice Boulevard.
18. Choose the series of prepositions that best completes the following sentence.
Although Marvin said he had the keys___________ the flower pot, we were unable to find them___________ the dark. In the end, we waited for him at the coffee shop ____________ the corner.
Answer:  a. under, in. around
19. Which of the following sentences illustrates correct pronoun usage?
Answer: e (None of the above)
20. Change the following sentence from a quotation to indirect speech.
“It may snow tomorrow,” He said
Answer: d) He said it might snow tomorrow.
21. Which of the following sentences illustrates the proper use of parallel construction?
Answer: c) Trina loved to sail, skate, swim, and surfing.
22. Choose the series of verbs that best completes the following sentence.
 Everyone ________ too busy cooking and _______ the family of bears _______ from woods.
23. Choose the series of adjectives and adverbs that best completes the following sentence.
While_________of our relatives live on the__________hill in the county, _________of our friends live in the _________areas of the valley.
Answer: c) many, windiest, most, more, protected
24. Choose the series of adjectives and adverbs that best completes the following sentence.
I think Pamela deserves to be punished for her________stupid and________behavior.
Answer: c) totally, irresponsible
25. Read the original sentence below and then choose the rewritten sentence that illustrates proper sentence structure.
ORIGINAL SENTENCE:
It is easy to carry solid objects, but the same cannot be said of liquids.
REWRITTEN SENTENCES
Answer: a) Unlike liquids, solid objects are easy to carry.
26. Which of the following sentences illustrates the proper use of apostrophes?
Answer: a) Helga borrowed her friend’s skates for the day; however, she failed to return them.
27. Choose the series of articles and conjunctions that best completes the following sentence.
Julia, who is studying to be ________ foreign correspondent, is currently doing ______ internship in ______ Middle East _____ will return before the end of _______ year.
Answer: a) (no article required), an, the, but, the
28. Choose the phrase that best completes the sentence below without creating a run-on sentence.
Mr. Peach has sent his four children to lvy league colleges _______ he has sacrificed his health working day and night dusty factory.
Answer: b) ; however
29. Which of the following sentences illustrates proper sentence structure?
Answer: b) Unless the world controls its population, mankind will continue to face one problem after another.
30. Which of the following sentences illustrates correct verb and verb tense usage?
Answer: b) Until the snow does not melt, the train will not be able to move.
31.  Which of the following sentences is NOT punctuated correctly?
Answer: a) We expect only three things from our dog: loyalty, affection, and tail wagging.
32. Rearrange the following words to create the most logical and grammatically correct sentence.
days . for last has good weather few The been the not
Answer: d) The weather has not been good for the last few days.
33. Change the following sentence from a quotation to indirect speech.
“I’m not feeling well,” Agatha said.
Answer: a. Agatha has said that she doesn’t feel well
34. Complete the following sentences by choosing the phrase with the best word order from the option given.
 Only after they had completed an exhaustive study  ________ how to adapt the technology to the needs of our company.
Answer: c) they did begin to understand
35. Read the following question and choose the response that uses the correct corresponding verb tense.
Will you be going to the company picnic this year?
 Answer: a) Yes, I will have always gone every year.
36.  Rearrange the following words to create the most logical and grammatically correct sentence.
your company name ? of What the is
c) What is the name of your company?
37. .  Choose the series of prepositions that best completes the following sentence.
Jeremy drove his motorcycle _______ the bridge, _______ the hill, and _______ the diner before finally parking it _______ two police cars.
Answer: c) across, down, past, between
38. Choose the option that correctly changes the original sentence from active voice to passive voice.
ORIGINAL SENTENCE:
That tall man is carrying a lot of lumber.
REWRITTEN SENTENCES:
Answer: d) A lot of lumber is being carried by that tall man.
39. Choose the series of articles and conjunctions that best completes the following sentence.
I think Fran could be ______ great public speaker, _______ she is still too shy to try it.
Answer: b) a, but
40. Choose the verb that best completes the following sentence.
Do you know if Harlon ____________Japanese before moving to Japan?
Answer: a) has studied

Odesk google analytics test answers 2014

1. Consider the following user navigation:
The number of unique page views for the above mentioned user navigation is:

c. 3

2. If you click Visualize on a Keyword report, each dot on the motion chart hence obtained will represent a:

a. keyword.

3. The above visualization can be obtained by:

c. goals>funnel visualization

4. Automatic tracking of Google AdWords campaigns in Google Analytics:

b. can be achieved by enabling "Auto Tagging" in Google AdWords.

5. If a visitor hits reload after reaching a page, it will be counted as:

a. an additional pageview.

6. To identify the steps of a payment processing wizard that are causing people to abandon the purchase, you should:

a. set up a new goal in Google Analytics.

7. The following question is based on the graphic shown above.
Which visualization does not belong to Google Analytics?

b. B

8. Google Analytics tracks data from a variety of sources to provide:

a. closed-loop ROI analysis.

9. Excluding your own internal traffic in a Google Analytics report can:

c. be achieved by using Filters.

10. The traffic sources leading to increase in traffic and revenue can be identified by:

d. all traffic sources report>goal conversion tab

11. A unique pageview:

c. is counted when a user navigates to a different page.

12. While creating a new filter in Google Analytics, by which field can a custom filter be specified? 

a. Filter Name

13. Once created, a custom report is available for as long as:

a. you want it.

14. Choose the incorrect statement.

b. Advanced fragmentation is a tool you can use to slice and dice your Analytics data with great precision.

15. Motion charts allow you to visualize the data in a maximum of ___ dimensions.

d. 5

16. Navigation summary shows:

a. paths visitors use to get to your content.

17. To apply filters to your data so as to keep your "raw" data intact, you can create a:

b. duplicate profile in your account.

18. Which three of the following variables are required for proper tracking by Analytics when you use campaign tracking?

a. utm_campaign   ** Those are answers
b. utm_medium
c. utm_source

19. The percentage of visits in which the users left your site after visiting only the entrance page is known as:

c. bounce rate.

20. Unduplicated (counted only once) visitors to your website over the course of a specified time period are counted as:

b. Unique Visitors.

21. State whether true or false:

It is possible to sign up for a Google Analytics Account via an existing Google AdWords account.

a. True

22. Filters can not be used to:

b. identify problems with site metadata.

23. A funnel can be defined:

c. only 24 hours after the installation of the tracking code.

24. To see the Google AdWords cost data within Google Analytics, you must:

b. check the "Apply Cost Data Checkbox" located under the Analytics tab while in Google AdWords.

25. Google Analytics logs a page-view:

b. each time the tracking code is executed.

26. Choose the incorrect statement.

b. You can use default segments and apply them to any report.

27. For the purpose of generating reports, a unique visitor is determined using:

a. cookies.

28. A pharmaceutical products website has a product description page with images, price and description of the drug X. The users can click the Order Now button on this page to reach the payment processing page. To track what fraction of the visitors visited the product description page, but not the payment processing page, you should:

d. create a funnel.

29. A funnel represents:

a. the path that you expect visitors to take on their way to converting to the goal.

30. If there is a certain subdirectory of your website that you'd like to track,

a. you can enter the subdirectory url as the default page for a domain in your "Main Website Profile Information" to only report on traffic to that directory

31. How can a goal in Google Analytics be made inactive?

b. by turning it off

32. The Query String Variable utm_content is used to:

d. differentiate between similar ads.

33. A high bounce rate generally indicates:

d. the site entrance pages aren't relevant to your visitors.

34. Which of the following statement about Google Analytics is incorrect?

a. Google Analytics provides the ability to add any number of users to your account.

35. Auto tagging and link tagging:

c. eliminate the need for appending additional query strings to the end of URLs.

36. While customizing a goal, the 'Required step' checkbox:

d. affects only the Funnel Visualization report.

37. Event Tracking Trending:

b. can be obtained by content>event tracking>trending

38. The Google Analytics tracking code is:

d. domain-specific.

39. Google analytics does not allow you to:

d. submit a sitemap.
e. see errors and problems encountered by Google's crawlers while accessing pages on your site.

40. A visitor's interaction with your website after clicking on your Google AdWords Ad can be monitored by:

c. Google AdWords.

41. When the Google Analytics Tracking code is installed, tracking begins:

 c. immediately.

42. For the purpose of Google Analytics reports, a session is considered to have ended if the user has been inactive on the site for:

 b. 30 minutes.


43. The query string variable utm_contest is used to:

d. differentiable between similar ads

44.  Which of the following statement about Google Analytics is incorrect?

a. Google Analytics provides the ability to add any number of users to your account.

45.  The Google Analytics tracking code snippet needs to be placed in:

a. all the pages that need to be tracked.

46. What is the maximum number of events per visit that can be tracked by Google Analytics?

b. 500

47. Choose the incorrect statement.

 b. You can use default segments and apply them to any report.

Odesk Google Adword Test Answer 2014

1. Which statistic does Google report on to show you how well your campaign is performing in terms of successful conversions?


c. Cost/Conversion

2. On which page of the google search results would an adword ad triggered by a keyword with an average position of 9-16 generally appear?

b. The second page


3. The Google Ad placement feature allows you to choose location on the Google content network where your ad can appear. Which of the following can be selected as ad area for the ad to appear?

c. An individual ad unit on a single page

4. Which of the following statement about campaign dates is corrects?

b. By default Adwords pre-sets the campaign start date with today’s date.

5. In an adwords ad, how many characters is the display URL limited to?

c. 35

6. What does the “Conversions (many-per-click)” value represent?

c. Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click

7.     
Is it possible to set a maximum CPC (cost per click) at the Ad group level?

a. Yes

8. Which of the following is not a part of the “tools and Analysis” Feature of Google AdWords

e. Google AdSence

9. Keyword option determine which Google searches can trigger your ads to appear. Which of the following search could trigger an ad for the keyword “Online course” using Exact Match Settings?

c. Online Course

10. Which of the following statements with regard to AdWords settings are correct?

c. Targeting smaller regions through ads results in fewer impressions.

11. What happens when you turn on frequency capping for a campaign?

c. It limits the number of times your ads appear to the same unique user on the content network.


12. If your keyword is “reading books” and you would like to ban the ad from people looking for downloadable books, how would you keyowrd be submitted to AdWords?

a. Reading books –downloadable

13. Which factors are directly impacted by increasing the Adwords ad budget?

Ad Impressions, Clicks on the Ad(A, B)

14. If your Adword ad attracts a higher CTR (Clickthrough rate) it will lead to an improved ad position.

a. True

15. What is the primary reason for increasing the CPC (cost per click)?

c. to increase ad position

16. At which of the following levels may a daily budget be set?

b. Campaign

17. A CPM pricing model means advertisers pay for impressions received.

a. true

18. Negative keywords cannot be applied to a whole ad group?

b. False

19. Which of the following statements about the Adwords Ad variations feature are correct?

d. ad variations are multiple versions of an ad for a single product or service


20. Which of the following statement about campaign dates is corrects?

b. By default Adwords pre-sets the campaign start date with today’s date.


21. why is the actual cost-per-click (CPC) sometimes less than the CPC you have specified for a keyword?

c. because adwords gives you the lowest possible price in order for you to maintain your ads position

22. This question is based upon the figure shown below

In the above ad, how can you make visitors reach harlosscentral.com/signup?

c. By changing the destination URL to hairlosscentral.com/signup


23. What is the maximum duration for which a change history report can be generated by using the reporting and tools feature?

b. last 2 years

 24.  State whether true of false.

If you run out of characters in your AdWords ad, the display URL field can be used as another line of ad text.

b. False


25. Keyword matching options determine which Google searches can trigger your ads to appear. Which of the following searches could trigger an ad for the keyword “online course” using Broad Match settings?

ecourse, Cheap online course(C, D)


26. Which of the following statements about Adwords Ad Scheduling are correct?

a. It allows you to control the days on which ads should appear, It allows you to control the time at which ads should appear. (A, B)

27. Your maximum CPC (cost per click) is $0.70. If your ad receies two clicks, one costing $0.10 and the other costing $0.60, what would your average CPC for those clicks be?

    
b. $0.35

28. which of the following statements about campaign negative keywords are correct?

b. the use of negative keywords reduces your CPC (Cost per click)

29.  What is the AdWord related team for the following?
“The total number of unique users who will be served your ad over a specific period of time”

 d. Reach

30. Which of the following statements about Ad rotation in Google Adwords is correct?

a. rotation is always done evenly and all rotated ads within a campaign get equal exposure.

31. Which of the following will NOT happen if the view-through conversion window is set to 14 days in the Google AdWords account?

d. The view-through conversions that occur before 14 days will be discarded.


32. Is it possible to set a maximum CPC (cost per click) at the Ad group level?

a. Yes

33. Is it possible for you to limit the number of impressions you will allow pre month for a particular campaign?

a. Yes


34. Given that the cost for the bid is kept constant a keyword’s Quality Score for Google and the search network is directly proportional to its ad position.

a. True


35. with regard to adwords, what is a placement?

c. any website or other ad position on the google content network where you would like to see your ads appear

36. The term for the number of impressions an ad has accrued in relation to the rest of the active ads within the same ad group is:

 b. Ad Served Percentage (%)

Odesk SEO Test Answer 2014

1. Which of the following statements is correct with regard to the description meta tag?
d. Google uses the meta description to generate the search engine results pages

2. Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages

clustering

3. Which of the following statement about RSS is correct?
a. It is a form of XML

4. Question: Which of the following statements is correct with regard to natural links?

c.They are voluntary in nature

5. 8. Which of the following statements is correct with regard to the images within the webpage?

b. Important keywords related to the image should be placed in the ALT text

6. How are site maps important for the search engine optimization process?
c. Site maps help the search engine spider pick up more pages from the website

7. some words, when following by a colon, have special meaning to Yahoo. What is performed by the link: operator?

c. It shows all the pages that point to that URl

8. Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic

9. BLANK

10. Which of the following factors have an impact on the Google PageRank
a The total number of inbound links to a page of a web site

11. Which of the following conditions will Google treat favorably from the 'Relevancy' perspective?
d. Image Alt tags on the home page matching the search term

12. Search engines do not index some common words (such as "or", "and", "when", and "in") within the webpage. What are these common words called?
d. Stop words

13. What does the 302 server response code signify?
d.The page has temporarily moved

14. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called

d.Pagejacking

15.  State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website.
 a.True

16. What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as

actress, acting or act?
d.Stemming

17. BLANK

18. Which of the following statements about search engine optimization techniques are correct
a b d

19. Which of the following statements about the Google Sitemap are correct:
a.Repeated submission of the Sitemap to Google could be penalized

20. BLANK

21. What does the term Keyword Prominence refer to?
c.It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines

22. What will the following robots.txt file do?
•    User-agent: Googlebot
•    Disallow:/*?
•    User-agent: scooter
•    Disallow:

b. It will disallow Google from crawling any of the dynamically generated pages It will also disallow the AltaVista scooter hot from accessing any page.

23. If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, ____________.

d. it is better to discontinue the website and shift your webpages to a fresh website with a new domain name

24. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a

__________ clickthrough rate.
 b. 30 percent

25. Which of the following search engines or directories provides the directory search results for Yahoo?
c. Yahoo Directory

26. What is Keyword Density?
e. The number of times the keyword is used / (divided by) the total word count on the page.

27. What is the function of "indexer" part of the Google search engine?
d.It helps to generate meaningful results based upon the user's search term

28. Google gives priority to themed inbound links.
a. true

29. Which of the following statements about Google's technical and quality guidelines is true?
b. If using dynamic pages, it helps to keep the parameters short and the number of them few

30. What is the term for Optimization strategies that are in an unknown area of reputability/validity?
c.Grey hat techniques

31. Implementing a 301 permanent Redirects on the old pages to redirect to the new pages  is a good idea from the SEO perspective.
True or False?
ans: True

32. Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website

originates?
a.Yes

33. While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
b.By letting you know the percentage of users who entered the website and then left without viewing any other page

34. Which of the following is an ethical SEO Technique?
d.None of the above

35. Are RSS/Atom feeds returned in Google’s search results?
b. No

36. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
c.Paid links should be disclosed through the “rel=nofollow” attribute  in the hyperlink

37. Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
b.Because you could get penalized by search engines for using duplicate content
3


38. NILL

39.  What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
b.Flux

40.
Which of the following can be termed as good keyword selection and placement strategies?
d. Optimizing five or more keywords per page